Unit 1 (Golden Ladder) feedback

Hi there!

This is a place for you to post feedback on Unit 1.

  • Did you enjoy the materials presented?
  • Did you learn anything new?
  • Was it easy to understand?
  • How do you think it will help you?
  • etc.

Thanks! Hope you enjoyed the call. I know I did. : )


  1. Theresa Mayhew said :
    March 12, 2009 at 9:42 pm

    Hi Linda,
    This is such a blessing to be part of your test group.

    The material was excellent.

    Loved that you sent a handout so we could have a visual as you explained how the keyword research tool works.

    Great stories that illustrate your principles.

    The 1-2-3 step approach is very helpful. What to do first, second, etc.

    It was easy to understand and I did learn some new things about how to research keywords.


  2. Gary Simpson said :
    March 12, 2009 at 11:02 pm

    Hi Linda,

    First off let me apologise and say how ticked off I was about not being able to make the call. At 1.00am to 2.00am all other breathing entities in this house are asleep - as I should have been but wasn’t. I was wondering all that time how things were progressing as I was adding a fresh post to my blog and engaging Nikki in some back and forth humour.

    The other thing is the way we get smashed to oblivion over here in Oz for anything that exceeeds a range of just a few miles (or kilometres) Garry Parkes suggested Skype but I have been avoiding loading yet ANOTHER damn thing onto my computer. I already have enough programmes to sink the Queen Mary!

    Just had a very quick scan of your pdf. It looks great. A few things caught my eye such as the keyword bits and what you said about “what it tells you.”

    I’m gonna print it out and get back to you with a more detailed reply. Just wanted to let you know that I am on the job here and will definitely participate in the “guinea pig” experiment. Any chance of transforming me into a tiger though? I’m not really keen on small rodents. I work much better as a hunter not a gatherer.

    Gary Simpson
    [taking time out from TEMPLE duties]

  3. Ken Garrett said :
    March 13, 2009 at 12:50 am


    I felt like Gary Simpson taking notes today - I ended up with 3 pages today lol. There were volumes of information that was new to me. I enjoyed the session very much and I am eager to review the transcripts/audio and begin to put it to use. I want to apply it to sites I have already created and also begin at least one new site dedicated to only the tools you are presenting. I will post more as I begin to work with the materials.


  4. Denis Caron said :
    March 13, 2009 at 1:21 am

    Hi Linda:

    Just checking in with my two cents worth on Unit 1(without giving anything away. :)

    Let me begin by saying that what I most enjoyed was your perspective concerning online marketing. It was so refreshing to learn from a completely different viewpoint (other than the typical internet, ugh, “Guru”). What you, as an experienced website designer of impeccable taste and talent, can teach those of us just starting out, is invaluable. I’ve just learned more from you in one hour than I have from complete internet marketing courses.

    What impressed me the most was the way in which you helped me to realize a completely different method of setting up, SEO, and monetizing a Website. Only after you laid it out so skillfully for us, did the light bulb “go on”. I now can appreciate what seems to be a more natural order of things, in the ways in which a Website should be marketed.

    The hour was enjoyable, engaging and (thank you) non-dry. I look forward to the ensuing modules.

    Thanks much,

  5. Renee Olson said :
    March 13, 2009 at 2:04 am

    Wow… Linda,

    Ok… I’m actually only on page 13 of the transcript. I am so excited because I know the difference between commerce and content sites. I instantly knew I wanted a commerce site and I can’t wait to decide what my market is. I am so relieved to know that I don’t have to blog everyday to make money on the internet.

    I didn’t know that content sites were for advertisers. I was just starting to spend some time on pay per click, but will stop immediately. You saved me a bunch of time because I would have made all the mistakes you mentioned.

    I particularly like the topic on brick and mortar vs the internet. I must be wound to tight because I have to really think about what kind of people I want to sell to. I’ve been focusing on product. I felt like I had to pick a product and then find the people. Now I will try the other way around.

    The topic of query modifiers was a little loose for me. Broad search, I took away I should not really use the quotes unless it’s a one word search. I have no idea what boolean is and it’s not in my dictionary. I also can’t remember the details about overture. Wasn’t that a former search site or something?

    OK< I quickly scanned the rest of the transcript. I like the formula you present. It strikes my scientific insides. My brain actually sees why this will work and you have written it well.

    I will be on the call in the morning and researching in the afternoon. I hope you don’t mind that I told Wendy about what you’re doing here. She was also part of our class and I know she’s been to the temple often.

    Talk to you soon,


  6. Gary Simpson said :
    March 13, 2009 at 4:36 pm


    Oh darn! I just sent you an email whanging on about branding and “Holy Grail” chalices etc and I look up in the top RHS corner of the site and there’s a little cartoon about it. So, I guess you may have had a bit of an idea on it already. Nevertheless, I offer you my comments anyway.

    I just think that branding is so important these days - especially with all the copy-cats that are gonna follow your lead, repackage it as some other glitzy name and basically steal your content. So, I wanna see you protect it and the best way to do that is to have a very catchy brand design.

    Gary Simpson

    PS: A Holy Grail would most certainly look good over in my TEMPLE!

  7. Ken Garrett said :
    March 13, 2009 at 11:20 pm


    A quick note of something I noticed as I listened to the mp3 while I followed the transcript. It might be helpful to # the charts for the golden ladder on page 14. In the text you refer to chart #X and it took me a bit of time to be sure I was refering to the correct chart. Having the #’s would insure I was looking at the correct chart.

    I am not sure of the benefit for me personally of having the pdf prior to the call .I tend to focus better initially by just listening rather than also having the printed copy to distract me with the temptation of side trips on the journey through the material. I did find it very helpful as I listened to the mp3 version.

    I have gleaned even more information from the mp3. If it were a book it would soon become a well worn dog eared copy.


  8. Gary Simpson said :
    March 14, 2009 at 1:37 am


    Just a quickie - I agree with Ken’s comment. The “Golden Ladder” is the only illustration not numbered. I’d make it “Illustration #7″ and push the last one to #8 but only if that doesn’t mess up your transcript references.

    If it does, then just make it 6A and beside each rung you have room on the LHS to denote 6A1, 6A2, 6A3, 6A4 and 6A5 in ascending order - just a suggestion. I am a big believer in denoting EVERY reference. That way it is easy to pinpoint stuff.

    Anyway, better feedback coming later.

    Gary Simpson

  9. Paull Hamilton said :
    March 14, 2009 at 1:31 pm

    Hi Linda,

    I´m so disappointed that I didn´t make the live call but, I have just finished listening to the recording and all I can say is WOW !

    As I said the message I sent to you what a breath of fresh air to have someone talk with such sincerity, and to be given totally fluff free content.

    All the best,

    Paull Hamilton

  10. Cheri Merz said :
    March 14, 2009 at 6:22 pm

    Hi, Linda

    I see I am late to the party as usual.

    I remember going through an exercise like this several years ago when you were doing a web-building class for a few of us. I didn’t ‘get’ it then, and now I do. I guess some people have to hear/see it more than once. ;)

    The great aha moment for me was when I realized that, much as I love to write, my immediate purpose is going to require a commerce site (more likely several) first.

    I’m having a lot of fun researching the keywords, trying to guess in advance which ones are going to be good. However I’ve chosen a subject for this exercise that is rather crowded, simply because I bought and liked this solution to a requirement I had and an affiliate program came with it. I know it’s a requirement that virtually everyone using my business model or a similar one have a challenge with.

    Now I have a question. How many keywords is a good number to start with at the lowest rung on the ladder? So far I’ve searched nearly 170 terms and have found only three decent ones (KEI of 24-45) for chart 1. Nothing spectacular like your ‘orchid plant care’ KEI of over 300. Is just decent good enough?

    Well, I’m only to page 15 of the transcript, going through the exercise. This is about where I got lost on the call itself because I learn more by seeing and doing than hearing…and I just realized I am doing it the hard way, one search term at a time, which adds the extra step of eliminating duplicates. Back to the drawing board!


  11. Cheri Merz said :
    March 14, 2009 at 6:33 pm

    PS. How will it help me? Linda, this is huge. A few mini-sites should bring in enough to set me free from having to sell my main (very expensive) product to create cash flow. For the first time I can see the probability of enjoying financial abundance without struggling to create it.

    That in turn will allow me to concentrate on truly delivering the unique value I bring to the table, without worrying about whether I’m getting paid for it.

    What a gift! I can’t tell you how grateful I am for your friendship, and that you express it by freely sharing your expertise. May you be rewarded in the manner you richly deserve, in whatever form you desire.


  12. Hilary Dickinson said :
    March 14, 2009 at 11:00 pm

    Hi Linda

    I’m really sorry that I couldn’t make either of your sessions as I was either teaching or on a staff development session. Sounds like I missed out on some good stuff there.

    I had a look at your notes and transcripts and have printed them off to take with me to read. However I have tried to download the mp3 and there was only

    Index of /mp3
    Parent Directory
    Apache/2.2.11 (Unix) mod_ssl/2.2.11 OpenSSL/0.9.8i DAV/2 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/ Server at thewholeegrail.com Port 80

    Are you working on it at the moment or is there a problem?

    I was unable to download sooner as we had a family issue that had to be dealt with and one of our cats has been missing since Thursday. Lizzie and I have been out looking for him today and have done some posters and slips to take out tomorrow. We hope that we can find him soon.

    Looking forward to hearing the mp3 and getting to grips with the information from the call. Thanks.


  13. Cheri Merz said :
    March 14, 2009 at 11:31 pm

    One more question: does a domain name that duplicates one of the high KEI search terms create any advantage?


  14. Ed said :
    March 15, 2009 at 12:37 pm

    Hey Linda,

    I really enjoyed reading the transcript. I think its valuable to include audio mp3 and a transcript because different people learn in different ways. I haven’t found time to listen to the whole mp3 but I got through the book fairly sharpish.

    I really like the way you present the info on keyword research. Some of it is familiar stuff, but when something is presented well you get more from it.

    The whole concept of the ‘keyword ladder’ is new to me and is very exciting. I’m looking forward to implementing this into a future project. And apparently this is before any ‘real’ seo work!

    The rest of the book is well presented and makes an interesting read. I like how you first present your background and an overview of Internet marketing theories and realities, before getting into the business side of things. I’ve known for a while about business models and the importance of understanding your market, but this is invaluable information for newbies (and I would still consider myself one of them really).

    All in all very enjoyable and easy to read and understand. I look forward to further modules!


  15. JT Martin said :
    March 15, 2009 at 6:02 pm

    Hi Linda,

    Great stuff. I have always used a similar method to pick keywords to target but didn’t use the golden ladder method. I am anxious to give it a try. I have a blog on credit repair that needs attention. It will be the perfect place to try this method.

    I started doing this when Google didn’t give you much information as far as number of searches. I have Keyword Elite and I used it in conjunction with Wordtracker to build my list. KE would list the KEI for you.

    I used to take it one step further and use the Google search engine like you do but I would use allinanchor:”my keyword”. I got this technique from the guys at Portal Feeder. I would then put it into a spread sheet like you because I have always been a big Excel user.

    I have had some fair results but never had a plan to implement my results like this golden ladder method. I like it and will be giving it a try for sure.

  16. JT Martin said :
    March 15, 2009 at 6:04 pm

    Me again Linda,

    I forgot to tell you that “In Search of The Holy Grail” by Monty Python is one of my all time favorite movies.

  17. Dave Pumfrey said :
    March 16, 2009 at 8:54 am

    Hi Linda,

    All I can say is…Wow!

    I’m extremely impressed with the quality of information and your teaching style. This is going to SOOO helpful for alot of other people - which I know is your intention.

    You can DEFINITELY differentiate yourself and brand the material quite easily I think. Your experience and positive results from previous clients will stand you in good stead and provide the social proof.

    Can you get testimonials from them?

    You need to create your own language for the main parts - you’ve already started to do that with some of the names you’ve given things, but I suggest you get them trademarked (don’t know how you do this though). You need to protect your product and make yourself the authority - the expert they should go to. Use self-reflection to be unique in the market.

    I found a great FREE resource by Glenn Dietzl just recently that explains what you could be doing. He’s helped thousands of people to create high end packages, upwards of $10,000. You may or may not want to do this - because you want to help alot of people, but the principles can be used to create a tiered system and continuity program for your product.

    Just go here http://sellhighpricedprograms.com/

    He’s also selling a more detailed package - may be worth the investment, I don’t know. Alex Jeffreys is also currently working with him.

    I think your product could be a huge seller. You could do a JV with Alex Jeffreys, Andrew Fox and Michael Cheney, if you wanted too.

    I think your product is going to be that useful.

    I would add some video tutorials using Camtasia, just to give people another means of learning.

    I have a question. I wanted to know whether the tags of a blog-post needed to exactly reflect the content, or can you use different ones and not get slapped by Google? eg. create X, build X, make X.

    Thanks for inviting me to be a guinea pig - I’m learning alot.

    Can’t wait for the next one.

    Haven’t read the PDF yet to pass any comment.

    All the best,


  18. Garry Parkes said :
    March 16, 2009 at 5:21 pm


    Just like to say what a wonderful call you gave on Friday.

    I like the fact that you have laid everything out in a step by step fashion. In fact I was so thrilled with the way you explained it to us all that I immediately tried it that night and registered a new domain name!

    I have sent you an email with some feedback on.


  19. Gary Simpson said :
    March 18, 2009 at 3:03 am

    Holy Grail!

    Look at all these comments.

    Dave makes a good point on trademarking but you may run into hurdles with the Holy Grail and Vatican etc. Dunno. It can get touchy in that area.

    Big hello to Cheri above. Hi darls!


  20. Ken Garrett said :
    March 19, 2009 at 5:45 am


    This past weekend I used the techniques for creating the Golden Ladder to build a new site to 5 pages this week and have found that the traffic for the past 3 days alone is 150% greater than tha total traffic for the 2 preceeding weeks that the site has been up and running. Your techniques work like magic! I am eager to continue through the remainder of your steps for site development.


  21. Gary Simpson said :
    March 19, 2009 at 7:21 am

    Hey Ken,

    That is a great endorsement for Linda. I’m gonna do this for one of my e-books shortly.


  22. lindac said :
    March 19, 2009 at 12:17 pm

    This past weekend I used the techniques for creating the Golden Ladder to build a new site to 5 pages this week and have found that the traffic for the past 3 days alone is 150% greater than tha total traffic for the 2 preceeding weeks that the site has been up and running. Your techniques work like magic! I am eager to continue…

    HURRAY KEN!!! That’s exactly what I’ve been waiting to hear. It’s what I’m experiencing, too, and I could hardly wait for someone else to experience the same. I’m over the moon happy to hear it!

  23. Nikki said :
    March 23, 2009 at 5:45 pm

    Hi Linda,

    I’ve read the transcript & have downloaded the MP3 - I haven’t had a chance to listen to it yet.

    Just wanted to add my small bit of feedback before I properly get my teeth into it - the transcript was very straightforward which made following it (in principle as I was without internet access) nice & easy - clear, logical and concise.

    Will add proper feedback once I’ve listened to the call and have actually worked my way through it all.



  24. Nikki said :
    March 28, 2009 at 1:45 pm

    Hi Linda,

    Yes, me again - you know I have a habit of appearing at random times!

    I’ve just listened to the MP3 of Unit 1, and managed to take loads of notes despite having the transcript with me - what can I say - note taking is one of my things (along with making lists) - so no prizes for guessing how the rest of my weekend will be spent!

    A really clear & concise set of lessons for us all there - I’m sure I speak for many when I say that I really appreciate having it all laid out in a methodological order that I can work my way through, and that makes perfect sense to me.

    So thank you for getting me involved in this in the first place - and I’m hoping I should be able to make the live calls from now on (fingers crossed) so you may have to put up with 101 questions from me on session 3!



  25. Adam said :
    March 31, 2009 at 6:13 pm

    Hi Linda,

    I’m just catching up with the sessions here… :-)

    Session 1 had some terrific content, and I really liked the golden ladder concept- very specific keyword instructions, and clear explanation. You have a very sound process, and you take what is often considered a very daunting or confusing task to a level where it is very easy for anyone to understand and follow.

    I’ve found the market samurai software (used in Ed Dale’s 30 day challenge) to be a real help in finding and filtering keywords. Have you used it before? I believe it still has a free trial and might help speed up the process or help out other people filtering their keywords.

    I’m off to build myself another ladder :-)


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