Top 10 Tips To Increase Link Weight

May 26, 2009 by lindac · Leave a Comment
Filed under: seo 

In case you’ve never heard of weighting your links, it refers to actions you can take to increase the value of incoming links. If you’re going to work on getting one way inbound links anyway, why not give them as much weight as you can?

Here’s the top 10 ways to add weight to your inbound links;

1.) Use linking text that matches a search query

2.) Ensure the page that links to you has high trustrank.

3.) Ensure the page that links to you has good pagerank.

4.) Use text links. Image links have less weight and javascript links have even less.

5.) Strive for content area - links in the content area have more weight than links in sidebars

6.) Look for longevity. How long it stays on the page. Links that scroll off have less weight

7.) Understand that relevant text (on the linking page) to the page linked to adds weight.

8.) Understand that relevant text surrounding the link adds weight.

9.) Understand that links from a different IP address pass more weight than the same IP address.

10.) Know that links from domains you don’t own pass more weight than links from sites you own.

Google, Duplicate Content and Article Distribution

April 19, 2009 by lindac · 44 Comments
Filed under: google, seo 

Duplicate Content is a topic that has a lot of bloggers concerned, confused, or both. There’s a belief that when Google finds duplicate content, they’ll either slap the offender or not index the dupe content. Wrong, and wrong again… but let me show you what I found.

First, I went to three popular seo blogs to see what they said, and collected these tidbits;

  • Duplicate content probably won’t show up in searches
  • Google duplicate content penalty is applied when content found on your website is the same as what is found on other websites
  • The penalty starts when Google finds an exact duplication of content on two URLs

True or False? Duplicate Content Won’t Show Up in Searches
Answer: False!

[Read more....]

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