What is Clickbank Gravity?

March 30, 2009 by lindac

Linda, did you say to choose low or high gravity? Clickbank says different groups use different strategies. Also, I don’t know what numbers constitute low and where the break would be for high. Thanks for any help.

Hi Cheri!
Gravity is a score that Clickbank assigns to each product with regard to how many affiliates have made sales, and how recently those sales occurred. To give you an example;

  • If 1 affiliate sells 500 widgets, the widget has a “gravity” of 1. (ie; 1 affiliate made a sale)
  • If 500 affiliates sell 1 widget each, the widget has a gravity of 500. (ie; 500 affiliates have made a sale)

Either way, the vendor sold 500 widgets. So, gravity does not tell you how many are being sold, it just tells you how many affiliates are successful at making a sale.

Also, gravity is weighted over 8 weeks. So…

  • If 1 affiliate sold at least 1 widget within the last week, the gravity of the product would be 1.
  • If 2 affiliates made at least 1 sale each within the last week, gravity would be 2.
  • When you see a gravity of under 1, that means no affiliate has made a sale within the last week. The percentage is due to the “weighting” over the past 8 weeks.
  • Let’s say 1 affiliate made a sale last week… the gravity would then be a percentage of 1. But, that “1″ could mean 1 affiliate sold 500 last week.

The important thing to remember is that gravity does not refer to the quantity of product being sold, it just refers to the number of affiliates achieving sales.

Extremely high gravity is an indication of a lot of competition.
Low gravity (under 1) indicates that there haven’t been any sales through an affiliate in the last week.

Here’s a great video that explains it with whiteboard examples;


  1. Cheri Merz said :
    March 30, 2009 at 4:38 pm

    Thanks, Linda! I appreciate both your comments and the video. They complemented each other. Now I’m going to go poke around in Clickbank with that in mind.

    It seems that one would want to pick a few products to watch and keep track over at least a 4 week period to see the trend. Is there already a tool on Clickbank or elsewhere to do that? If not, I’ll just build a spreadsheet.

    I have too many projects in mind to get them all done in a week anyway, so I might as well start watching for what to do after the initial ones are running, yes?


  2. Ken Garrett said :
    April 2, 2009 at 2:35 am


    I have read that one key to finding new products that are up and coming with clickbank it to watch new products showing up on page 4 of the clickbank search and watch as their numbers change then consider promoting them when they have progressed to page 3and be on board as they approach page 2 to be in on the early stage of promotion.

    Any comment on this stratagy Linda?


  3. lindac said :
    April 2, 2009 at 5:19 am

    Ken… yes… if I tell you which niches, can you watch products for me and let me know about up and comers? lol.Or is there a clickbank product watcher out there that I’m not aware of?

  4. Ken Garrett said :
    April 3, 2009 at 3:25 am


    I am not aware of a product watcher. My system is rather unrefined and unproven. On the weekend do a search of each of the catagories for clickbank making a list of the products on page 4. Do the search again in a week and look for any changes from the previous page 4 product list. Keep repeating this process weekly following the products that have movement . I haven’t been doing it long enough to say it does or doesn’t work just some potentials. I have been holding back until after your sessions so that if I find a product that seems worthy I will have the tools in place to make things happen. I will keep you posted.


  5. Cheri Merz said :
    April 4, 2009 at 9:15 pm

    Linda, have you tried Clickbank Pro Search? It’s a more user-friendly and versatile search engine than the internal Clickbank one. It does cost $40 per year, but that’s minimal for the time savings. You can actually watch trends and bookmark products to watch. I don’t want to post the url here unless you approve, but I’ll email it to you privately and you can post it if you want.


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