Why Subscribers Unsubscribe

June 1, 2009 by lindac

Ever wonder why subscribers unsubscribe?
Here’s an interesting survey from Marketing Sherpa… discussion points below… : )

Why Subscribers Unsubscribe

What about you? Why do you unsubscribe or stop reading? As a business owner, does this change the way you think or the approach you will use with email marketing?

I’d rather see people unsubscribe than just delete without reading. What about you? Would you rather have a smaller list of people that read or a big list of deleters because the number sounds good? As business owners, what could be be doing better to keep people reading our email?

On the flip side… when you keep reading an ezine or newsletter month after month, what keeps you reading that particular one?

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